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Design & Deko Workshop for Event Professionals · Live online on 20 October 2027
Beautiful decor alone doesn’t sell a WOW event.
In the online workshop “Design & Deko for WOW Events & WOW Locations” you will learn how to turn creative ideas into holistic decor concepts that sell, with professional visuals, clear calculations and targeted upselling.
20 October 2027Wednesday
10 am – 2 pm4 hours live (CEST)
OnlineVia Zoom · in German
max. 15Participants
€290plus VAT
Your idea is strong. But does your client recognise its value?
Why this workshop
Many people in our industry have a great eye for aesthetics. What is often missing is the path from gut feeling to a concept that the client understands, that can be calculated properly and that ultimately gets booked.
With professional decor concepts and compelling visualisations, you make your ideas understandable and bookable. And with targeted upselling & cross-selling, your event becomes not only more beautiful but also more profitable.
Strong event design follows a clear concept
Colour palette
Design language
Florals
Stationery
Who is the workshop for?
Want to get more out of your business ?
Then you’re in the right place, whether you’re just starting out or have been designing events and weddings for years.
Event venues
Stage your spaces purposefully, put together packages and generate additional revenue per guest.
Event rental companies
Combine your range cleverly and get more out of every enquiry with premium upgrades.
Decorators & event designers
Develop decor concepts in a structured way, visualise them and sell them with confidence.
Wedding & event planners
Delight couples and clients with unique concepts and win them over visually.
Florists
Think of florals as part of the overall concept and allocate budgets correctly.
Career changers & founders
Set yourself up professionally from the start and avoid typical beginner’s mistakes.
Workshop content
From idea to a realistic overall concept.
The essentials for a successful decor concept, hands-on, with real numbers and examples from our projects.
01
Client profile & client avatars
Recognise style, colours, mood, wishes and the emotional level. Use a questionnaire and Pinterest to translate your client’s personality into the design.
02
Venue conditions
Assess room structure, ceiling height, existing inventory, logistics and requirements correctly before you start planning.
03
Product know-how
Table sizes, table linen calculation, chair models, materials: the knowledge that gives clients confidence and avoids costly mistakes.
04
Budget planning & logistics
Find out budgets, split them into blocks per guest, separate must-haves from nice-to-haves and factor in the workload correctly.
05
Upselling & cross-selling
Concrete case studies for venues, wedding planners and event rental: spot additional potential and create real added value.
06
Visualisation with AI
Quick moodboard, moodboards and room layouts: create compelling visuals in no time with an AI layout designer and templates.
07
Trends & new service ideas
Current decor trends and interactive guest experiences that make your events unmistakable.
08
Deep dive, Q&A & networking
Open questions for Anna-Maria & Dominic, whether business or personal, plus exchange with like-minded people.
Real-life example
Tablesetting Tuscany
This is how a table with a WOW effect comes together: colour palette, design language, florals and stationery work hand in hand. In the workshop we show you exactly this path from concept to execution, step by step.
Book your seat now
Honest numbers instead of empty phrases
Not just more beautiful. But also more profitable.
In the workshop we show you real calculations from our own practice. A small taste:
+€416
Additional revenue for a wedding with 80 guests, simply through an upgrade of €5.20 per guest.
€80 p.p.
Example of budget blocks per guest: rentals, florals and stationery clearly split and easy for clients to follow.
330 cm
That’s how large the floor-length tablecloth for a Ø 180 cm banquet table needs to be. You’ll learn the formula behind it in the workshop.
Your hosts
Anna-Maria & Dominic Rock
We are the managing directors of vonRock Events and share our knowledge from over 10 years of industry experience, openly, honestly and with all the numbers we usually only discuss internally.
Anna-Maria plans and designs weddings and events, Dominic is responsible for event rental, logistics and B2B. Together we realise projects in Germany and internationally.
Insights into our last workshop & our projects
This is what it looks like
Experiences of our participants
What others say about the workshop
★★★★★
I attended a workshop by a very big name in the industry: zero learnings, zero information. Since then I’ve been very cautious. You proved the opposite, and I’ll be telling everyone about it. Honest added value, information, input and learnings, and some “hard facts” too. My questions have been answered. No beating around the bush!
Miriam SchröderFine Celebrations · Wedding planner
★★★★★
The workshop gave me valuable insights into the industry and showed how a small idea can grow into a big brand. For anyone who is new to the industry or looking for inspiration and networking, I can warmly recommend this workshop.
Diana DejanovicDie Event Macherin · Google review
★★★★★
Extremely helpful and well structured. The talks were detailed and informative, with lots of practical tips to take away. Particularly positive: the open and relaxed atmosphere, which made it easy to exchange ideas.
ParticipantDesign & Deko Workshop
★★★★★
A fantastic experience! The content was not only inspiring but also very practical. Anna-Maria & Dominic were extremely knowledgeable and gave us lots of valuable tips for creative design and decorative details. There was always helpful feedback on our own ideas.
ParticipantDesign & Deko Workshop
Two days later · 22 October 2027 · 10 am – 12 pm
B2B Workshop: Let’s Talk about Money
From a decor basement to a million-euro company: honestly and with real numbers, we show you how we went from an overloaded trade fair stand to luxury weddings, 5-star hotels and global brands as clients.
Out of the hamster wheel, a team instead of going it alone, white label and a network you can rely on: the perfect complement to your decor concepts.
Combo offer: €539 €490 plus VAT
Registration
Invest in your business
€290 plus VAT
- 4-hour live workshop on 20 October 2027, 10 am – 2 pm (CEST)
- Practical know-how on decor concepts, budget, visualisation & upselling
- Real calculations & case studies from our practice
- Open Q&A with Anna-Maria & Dominic
- Exclusive networking in a small group
Limited to 15 participants
Good to know
Frequently asked questions
How do I take part in the Design & Deko Workshop?
The workshop takes place live online via Zoom (in German). After booking, you will receive all the information and the access link by email. All you need is a laptop or computer with a stable internet connection.
Do I need any previous knowledge?
No. The workshop is aimed at beginners and experienced professionals alike. Beginners get a clear structure, professionals get fresh ideas, real numbers and new service ideas.
Which industries is the workshop suitable for?
For event venues, event rental companies, decorators, event designers, florists, and wedding and event planners, and for anyone who wants to start their own business in this field.
How much does the workshop cost and how do I pay?
The workshop costs €290 plus VAT. After registering, you will receive an invoice from us to the billing address provided when booking.
Can I ask my own questions in the workshop?
Absolutely. There is a dedicated deep dive and an open Q&A. With a small group of no more than 15 participants, there is plenty of room for your topics.
I have another question.
Write to us at kontakt@vonrock.de or call us on +49 7682 9250804.
20 October 2027 · Live online · 10 am – 2 pm
Turn your ideas into concepts that inspire and sell.
Secure your seat in a small group now.
Book your seat now
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