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B2B Workshop “Let’s Talk about Money” · Live online on 28 October 2026
From a decor basement to a million-euro company.
We started with boxes in our basement and a completely overloaded trade fair stand. Today we furnish luxury weddings, 5-star hotels and global brands. In 2.5 hours we show you, honestly and with real numbers, how we got there and what you can take away for your own business.
28.10.2026Wednesday
2:30 – 5 pm2.5 hours live (CET)
OnlineVia Zoom · in German
max. 15Participants
€249plus VAT
We sold everything. And that is exactly why nobody understood us.
How we started
Wedding photography, planning, rentals, photo booth, wedding speeches: all under one company. Our first trade fair stand was so packed that visitors couldn’t tell what we actually offered. Our warehouse was our basement, and our furniture was built from pallets.
Revenue back then: around €100,000 a year. Today we turn over that amount on some strong weekends.
Back then
Jack of all trades
- Five services under one brand, none of them clearly recognisable
- Down-to-earth weddings in a barn venue
- Us at every single event, every weekend
- Warehouse in the basement, furniture made from pallets
- Around €100,000 revenue a year
Today
Three clear pillars
- Planning, rentals and B2B sales with our own brands
- Weddings with six-figure budgets
- A strong team of logistics staff, planners, decorators and 6 apprentices
- Importing up to 25 shipping containers a year
- On some weekends, as much revenue as we used to make in a whole year
Focus on what matters
Wedding & event planningrockwedding
Event rentalsvonRock Events
B2B salesThe Fine Collection
Who we work for today
From the barn to global brands.
Today our furniture and table top feature at events for brands you would otherwise only know from glossy magazines.
BugattiGucciChanelArmaniMercedes-BenzChrono24
Luxury weddingsCouples with six-figure budgets, in Germany and internationally.
5-star hotelsLuxury hotels that bring us on board as their exclusive event partner.
Leading event agenciesThey use our equipment and resell it under their own name.
Premium caterersHigh-end equipment for high-profile events.
The underrated business model
White label: invisible, but indispensable.
Many of the biggest events we furnish don’t carry our name. Leading event agencies, caterers and planners rent our equipment and resell it to their clients as part of their own concept. This is called white label or sub-rental: we deliver, they shine, and both sides earn.
The agency sells
Your client appears under their own brand and offers their customer a complete package.
You deliver
Furniture, table top and logistics come from you, without you having to be on site.
Both grow
Predictable revenue, bigger orders and a network that books again and again.
In the workshop we show you how to build these partnerships, how to price them and why your competition can become one of your best customers.
Who is the workshop for?
You want to earn more, not work more?
Then you’re in the right place, whether you’re just starting your rental business or already in the thick of it.
Event rental companies
Out of the day-to-day grind and into B2B clients, partnerships and predictable revenue.
Wedding planners planning a rental business
Build your own rental business without spreading yourself too thin, and keep planning and rentals cleanly separated.
Event venues
Use high-end equipment as a revenue stream and build exclusive partnerships.
Workshop content
Our journey. With all the numbers.
No empty phrases, no glossy success story. We show you what worked, what went wrong and what we would do differently today.
01
From jack of all trades to focus
Why five services under one brand held us back and how we concentrated on three clear pillars.
02
Getting off the hamster wheel
Less time at events, more time selling: how to set up your business so it runs at weekends without you.
03
A team instead of going it alone
Logistics staff, planners, decorators and 6 apprentices: how we hand over responsibility and why a former apprentice now runs an event venue.
04
Your competition as your best customer
How competitors become buyers: B2B sales, sub-rental and collaboration instead of price wars.
05
White label & agency business
How agencies and caterers shine with your equipment, how to price it and how to win these partners.
06
A network for when things go wrong
The delivery won’t make it in time or there’s an emergency on site? How we built a nationwide network in Germany where colleagues step in with their equipment and we can rely on them 100%.
07
Winning premium clients
From the barn venue to six-figure budgets, luxury hotels and global brands: positioning, product range and presentation.
08
Product range & sourcing
From pallet furniture to importing entire shipping containers: what matters when buying so that your equipment really pays off.
09
Business & family
Three young children, a house and a company: how we balance entrepreneurship and family life.
10
Open Q&A
Your questions for Anna-Maria & Dominic, whether about numbers, team or strategy, plus exchange with like-minded people.
Let’s talk about money
Honest numbers instead of empty phrases.
A small taste of what we talk about openly in the workshop:
100 K
Revenue for the whole year when we started. Today, on some strong weekends.
25
Shipping containers a year that we import for rentals and B2B sales.
6
Apprentices on the team. A former apprentice now runs an event venue.
3
Pillars instead of doing everything: planning, rentals and B2B sales.
Our network
The delivery is stuck or there’s an emergency on site? One call is all it takes, and a colleague from our network steps in with their equipment.
HamburgDelivery delayed? A colleague brings replacements.
BerlinEmergency on site? Equipment arrives in no time.
MunichOne phone call, and a colleague helps out with their equipment.
Your hosts
Anna-Maria & Dominic Rock
Anna-Maria is a successful wedding planner with rockwedding and runs her own event rental business. Dominic is responsible for sourcing, with up to 25 shipping containers a year, the vonRock event rental business and B2B sales at The Fine Collection.
And all of this with three young children, a house and a business.
“My biggest lesson: you are far more successful when you don’t go out on site yourself, but lead a good team.” – Dominic
Feedback from our workshops
What participants say
★★★★★
The workshop gave me valuable insights into the industry and showed how a small idea can grow into a big brand. I can warmly recommend this workshop to anyone who is new to the industry or looking for inspiration and networking.
Diana DejanovicDie Event Macherin · Google review (translated from German)
★★★★★
I once attended a workshop by a very big name in the industry: zero learnings, zero information. You proved the opposite. Real value, information, input and learnings, and some “hard facts” too. No beating around the bush!
Miriam SchröderFine Celebrations · Wedding planner (translated from German)
Two days later · 30.10.2026 · 10 am – 2 pm
Design & decor for WOW events
This workshop is about your business; the Design & Deko Workshop is about what you sell: decor concepts that delight clients, with AI visualisation, solid budget planning and targeted upselling.
Together, the two workshops give you the complete picture: strategy and execution, from positioning to a table setting that sells.
Combo offer: €539 €490 plus VAT
Registration
Invest in your business
Let’s Talk about Money
€249 plus VAT
- 2.5 hours live on 28.10.2026, 2:30 – 5 pm (CET)
- Our journey from decor basement to GmbH, with real numbers
- B2B, white label, team & network from real-world practice
- Open Q&A with Anna-Maria & Dominic
- Networking in a small group
Limited to 15 participants
Combo with Design & Deko
- Let’s Talk about Money on 28.10.2026
- Design & Deko Workshop on 30.10.2026, 10 am – 2 pm
- Business strategy and decor concepts that sell
- 6.5 hours of practical know-how, save €49
Book both dates and enter “Kombi” when you register, and we will automatically invoice €490.
Good to know
Frequently asked questions
What language is the workshop held in?
The workshop is held in German. If you have questions in English, feel free to ask them in the Q&A.
How do I take part in the workshop?
The workshop takes place live online via Zoom. After booking, you will receive all the details and your access link by email. All you need is a laptop or computer with a stable internet connection.
Who is the workshop for?
For event rental companies, wedding planners who want to build their own rental business, and event venues. Whether you’re just starting out or want to take your existing business to the next level.
Do you really talk about numbers?
Yes. The workshop isn’t called “Let’s Talk about Money” for nothing. We talk openly about revenue, pricing, B2B prices and what paid off and what didn’t.
How much does the workshop cost and how do I pay?
The workshop costs €249 plus VAT, or €490 plus VAT in combination with the Design & Deko Workshop on 30.10.2026. After registering, you will receive an invoice to the billing address you provided.
Can I ask my own questions in the workshop?
Absolutely. There is an open Q&A, and with a small group of no more than 15 participants there is plenty of room for your topics.
I have another question.
Email us at kontakt@vonrock.de or call us on +49 7682 9250804.
28.10.2026 · Live online · 2:30 – 5 pm (CET)
Less time at events. More time selling.
Secure your seat in a small group now.
Book your seat
